Like Magic . . .

2 Girls stand back to back in bright yellow and blue coats. The blur into their surroundings on the Beach.

I’m a Melbourne based Creative Director with a multidisciplinary background and a thing for deep dives. I get to the heart of brands, then design something that feels just right. The holy grail is when everything clicks — Like magic.

Recent Work

  • Tablets, a camera, a pen, and a laptop on a desk, with a smartphone displaying a call to action to donate and an environmental conservation website on a tablet.

    Back to the Bush

  • A stylized digital artwork of a person's profile with eyes closed and a flowing colorful streak across the face, with the words "Dream is Blue" written in white cursive in the foreground.

    Easy Dada

  • A person holding a smartphone displaying a website about employment for people with disabilities, with a woman smiling on the screen and colorful text promoting disability and employment.

    Employability by SCIA

  • A surreal digital artwork of an ice cream cone with a shiny, marbled scoop topped with a gold disco ball, surrounded by splashes of red and pink liquid against a black and cream background.

    Supercool

  • A painted rose has a crying eye on it. Illustration where a hand reaches for an anchor. Typography says ROSE.

    Lotus Eater Poster

Services offered

Tablet displaying news articles about fires and land management, surrounded by a camera, laptop, smartphone with a donation app, a camera lens, a pen, and a plant on a dark desk.

UX / UI Design

User Research, Information Architecture, Wireframing, Prototyping, UI Design, Design Systems, Usability Testing, Content Strategy, UX Copy.

A dense cluster of red monarch butterflies with black and white markings on their wings.

Surface Design

Textile Print Design, Yardage Design, Placement Prints, Repeat Patterns, Embroidery, Jacquards, Trend Research & Forecasting, Costume Textile Design, Art Finishing.

Collage of various photos including people walking, skateboarding, a person during a rain shower, athletic track, abstract art, and a smiling man sitting outdoors.

Brand Identity

Brand Strategy, Visual Identity, Tone of Voice, Art Direction, Brand Guidelines, Packaging Design, Internal Brand Communication, Rollout Planning, Copywriting & Messaging.

Black and white portrait of a woman holding a phone to her lips with neon pink cursive text that reads 'I sell them i dream' and colorful swirling abstract background.

Campaign Art Direction, Styling, Costume Design for Film, Buying, Production Design for Film, Campaign Production, Moodboard & Concept Development, Set Styling, Prop Sourcing & Creative Sourcing, Creative Consultation.

A brochure titled 'beautiful.bizarre' showing a portrait of a young girl with pale skin, blue eyes, and light brown hair, dressed in a red garment, resting on a wooden surface next to a white lamp base.

Creative Direction

Magazine Design, Lookbooks, Brochures & Catalogues, Annual Reports, White Papers, Advertising, Event Design, Logo Design, Presentation Design, Campaign Design, Book Design.

Three women with dramatic hairstyles and colorful clothing standing on a beach with blue sky and ocean in the background, featuring a digital or artistic overlay effect.

I create mixed media illustrations across album covers, book jackets, and posters — blending painting, digital collage, and photography to evoke mood, story, and atmosphere.

Testimonials

  • Kim’s work showcased exceptional depth and care, with a focus on vendor empowerment and long-term social impact for TBI to consider. She brought a unique perspective that looked well beyond the concept of a digital magazine, considering instead how digital platforms could act as spaces for social mission, inclusion, and community education. Her analytical desk research was thorough and thoughtful, and helped form a strong foundation for her recommendations. Her storytelling was highly engaging, and she presented complex ideas in a way that was intellectually rich but still accessible. The integration of global perspectives, blue-sky thinking, and grounded user insights resulted in a presentation that felt visionary yet human. Her attitudinal strengths in resilience, communication, and resourcefulness were clearly on display, and she presented with humility, curiosity, and conviction. She successfully placed vendor experience at the centre of her digital vision and highlighted the importance of emotional connection and story over features. Overall, she brought intellectual depth, empathy, and originality to this project. It was a pleasure to see how her ideas aimed not just to digitise a magazine, but to extend its mission.

    Alexis Lim

  • Kim is able to elevate the conversation beyond just UX. She considers the broader brand strategy and links her design decisions to tangible business needs. She consistently showed stakeholders that her work doesn’t just solve for usability but also ladders up to overarching business objectives. Her work was deeply thoughtful, well-researched, and executed with a high level of craft. She’s not just designing interfaces; she’s designing experiences that anticipate user needs and removes friction.

    Sam Hancock

  • "It is amazing to work with someone like Kim who is really professional and precise at her work. With minimal instructions and brief Kim is able to deliver absolutely stunning work and options which has always been hard for us to pick from as they are all really wonderful. Following deadlines and keeping up to our expectations is something we never ever had an issue with Kim. She has always delivered her best and on time. I highly recommend Kim’s work, she has been one of the best graphic designer’s I’ve worked with in my 23 years of Marketing career."

    Saima Siddique

  • "I can confidently say that Kim is an exceptional graphic designer who consistently exceeded my expectations every time! She worked on event branding, new branding for subcommittees and created whitepaper / report designs and prospectuses. She showcased an impressive range of skills, and a keen eye for design and always looked as though she easily understood my briefs and transformed them into stunning visual representations. Kim was always dedicated to delivering high-quality work within tight deadlines (of which we had many! Sorry Kim!) Her ability to handle multiple projects simultaneously while maintaining a high level of accuracy and creativity was truly impressive."

    Kellie Floyd

  • "I’ve worked with Kim across two diverse brands (corporate & arts), where she specialised in branding, magazine and newsletter design, and the design of marketing/advertising collateral for social media and events. She was able to quickly understand the subtleties of each brand throughout a diverse range of media, and never failed to meet a brief or a deadline. Most recently Kim was employed as the Head Designer of Beautiful Bizarre Magazine, the international contemporary art magazine of which I am the Co-Founder and Editor-in-Chief. Kim worked with myself and our printer in Canada to design the magazine layout, insert all copy and images, make edits as required following various levels of proof reading/editing, and deliver the print file by deadline. Thus, enabling the subsequent magazine distribution to our customers and stockists all over the world each quarter. Kim is easy to work with great communication and soft skills. I highly recommend her for any project you may have."

    Danijela Krha Purssey

  • "Kim was a fantastic asset to me and my team at the Association of Corporate Counsel (ACC) Asia-Pacific. Over several years, Kim provided design services on numerous projects, ranging from large reports, our quarterly member magazine, to flyers and promotional material. Kim was always trusted to deliver high quality work in the agreed timeframe. Her attention to detail and patience made her a pleasure to work with and a great asset to the organisation."

    Andrew McCallum