Hi, I’m Kim

With over two decades of experience across design, creative direction and branding, I’m drawn to that sweet spot where copy, image and strategy meet — when everything clicks and a brand suddenly feels alive. My background spans fashion, lifestyle, corporate, and the arts.

Curiosity sits at the heart of my approach — I love finding the right questions, digging deep for insights, and staying adaptable as the landscape shifts. One of the most valuable skills I’ve honed over the years is deep listening — tuning into a client’s unspoken needs just as much as their brief, and helping shape ideas that reflect their essence.

My move into UX wasn’t a pivot, but a natural evolution: a way to fold empathy, psychology and systems-thinking into the creative process.

Beyond work, I create art and write The Lotus Eater, a blog that lives at the intersection of art, culture, aesthetics, philosophy and psychology.

A colorful, abstract ceramic vase with a floral design, filled with an arrangement of flowers including purple, orange, and dark pink blooms, set against a bright blue background with pink circles. There are sliced papaya and small yellow fruits in front of the vase, and a shiny reflective surface beneath them.

Image: She’s literally out of control.
Shortlisted for The Bowness Prize, 2023

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