With over two decades of experience across design, creative direction and branding, I’m drawn to that sweet spot where copy, image and strategy meet, when everything clicks and a brand suddenly feels alive. My background spans fashion, lifestyle, corporate and the arts.

Curiosity sits at the heart of my approach. I love finding the right questions, digging deep for insights, and staying adaptable as the landscape shifts. One of the most valuable skills I’ve honed over the years is deep listening , tuning into a client’s unspoken needs just as much as their brief and helping shape ideas that reflect their essence.

Beyond design, I create art and write The Lotus Eater, a blog that lives at the intersection of art, culture, aesthetics, philosophy and psychology.